ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Sephora is launching direct checkout on Instagram to reach young shoppers. 

Sephora is launching direct checkout on Instagram to reach young shoppers. As young consumers’ makeup wearing habits are shifting, big brands are trying to find ways to continue reaching them by getting on their favorite social apps. Sephora’s new Instagram storefront will allow users to buy more than 80 brands without leaving their social feeds, including Gen Z and Millennial favorites Milk Makeup and Drunk Elephant. Sephora’s ecommerce SVP explains, “Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we’re always looking for new ways to enhance that beauty journey,” (Glossy, Mobile Marketer)