ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Gen Z and Millennials are really stressed out—but it’s not just because of COVID.

Gen Z and Millennials are really stressed out—but it’s not just because of COVID. According to the 2020 Deloitte Millennial Survey, 48% of Gen Z and 44% of Millennials are stressed all or most of the time, due to financial concerns, family welfare, and career expectations. Overall, the report found that in the U.S., 77% of Millennials and 66% of Gen Z are generally worried about their finances. But the pandemic isn’t actually at the top of their list of stressors, and some young consumers have actually become “more positive about their short-term financial outlook and less stressed” during the pandemic. YPulse’s exclusive research found that during COVID, 78% of Millennials have taken financial action, while 54% of 13-39-year-olds are afraid of the economy crashing. (CNBC, PYMNTS)