NEW GEN Z 101: Unlock & Outlast Microtrends

COVID-19 Special Report: Facing COVID Fears and Finances

Apr 14 2020

We’ve been tracking young consumers’ COVID-related fears, and how these feelings could impact their futures. The majority tell us that the world will never be the same after Coronavirus, which also indicates that these young generations will not be the same, even after the immediate danger of the crisis passes. Some of their biggest fears about the virus are directly tied to their finances and already, we’re seeing financial decisions being made by these generations based on the COVID-19 pandemic. This report explores the early financial impacts of the crisis, and the more permanent changes that could lie ahead.

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