Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
We’ve been tracking young consumers’ COVID-related fears, and how these feelings could impact their futures. The majority tell us that the world will never be the same after Coronavirus, which also indicates that these young generations will not be the same, even after the immediate danger of the crisis passes. Some of their biggest fears about the virus are directly tied to their finances and already, we’re seeing financial decisions being made by these generations based on the COVID-19 pandemic. This report explores the early financial impacts of the crisis, and the more permanent changes that could lie ahead.