COVID-19 Special Report: Facing COVID Fears and Finances

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

We’ve been tracking young consumers’ COVID-related fears, and how these feelings could impact their futures. The majority tell us that the world will never be the same after Coronavirus, which also indicates that these young generations will not be the same, even after the immediate danger of the crisis passes. Some of their biggest fears about the virus are directly tied to their finances and already, we’re seeing financial decisions being made by these generations based on the COVID-19 pandemic. This report explores the early financial impacts of the crisis, and the more permanent changes that could lie ahead.

You might also like...

Western Europe
3 Things to Know About Young Europeans’ Finances
COVID rocked the financial stability of many young Europeans. Here are three things you...
Western Europe
WE Personal Finance & Services Report
The pandemic threw a wrench in European Gen Z and Millennials’ work lives. But after a ...
North America
Finance / Spending Monitor Report
YPulse has monitored the economic impacts of COVID from early on, and after the financi...
Scroll to the top of the page