ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Kanye West is launching a clothing line at Gap—oh, and a kids show too. 

Kanye West is launching a clothing line at Gap—oh, and a kids show too. Gap has “struggled with an identity crisis” in the last few years, and the new partnership could “provide a positive halo effect” for the brand. Yeezy Gap, which is set to roll out in 2021, will create “modern, elevated basics for men, women and kids at accessible price points.” Pint-sized streetwear has been appealing to Millennial parents for years, and Gap is smart to tap into the trend. Meanwhile, the rapper also announced that he is developing Kids See Ghosts—an animated TV show based on his album of the same name. (NYTimes, MarketWatch, Vulture)