Big concerts will likely not return until 2021. YPulse found that once social distancing is over, Gen Z and Millennials are eager to return to attending live events (with caution), but they might have to wait until 2021. In the short term, venues will likely be putting on smaller theater shows with reduced audiences or hosting drive-in concerts, and many will have to continue relying on paid livestreams and virtual concerts. However, when big concerts do eventually return, temperature checks, packaged food instead of concession stands, touchless ordering, and hand sanitizer stations could be “the new norm.” (WSJ)
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