Meditation content for kids is growing during the pandemic. According to Statista, the overall U.S. meditation market has been growing and is projected to reach more than $2 billion by 2022. During COVID, brands have stepped up to support Gen Z and Millennials’ mental health, and many kids’ media companies, like Sesame Workshop, BBC, and Capacitor, have started developing mindfulness content aimed at even younger consumers. BBC launched Your Mindful Garden, its “first-ever meditation-focused app for kids” that features tips, games, and animated videos to help kids destress. Meanwhile, Capacitor has partnered with YouTube channel Cosmic Kids for an in-development series. (Kidscreen)
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