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Netflix is getting into interactive comedy. 

May 12 2020

Netflix is getting into interactive comedy. The service debuted their first major interactive programming with Black Mirror: Bandersnatch last year. Now, they’re shifting their choose-your-own-adventure storytelling from horror to comedy with a new Unbreakable Kimmy Schmidt movie-length special episode. Viewers will get the opportunity to pick which gown Kimmy will wear during her wedding and make other character and plot choices by tapping their remote controls or touch screens. YPulse’s COVID-19 special report on entertainment found that Netflix is one of the top streaming services young consumers are using during the pandemic, while comedy and uplifting content is what they’re turning to for comfort. (THR, WSJ)