A new platform wants to make online shopping a social experience for Gen Z. Squadded Shopping Party is a new service that encourages users to shop online with their friends. Targeting 15-25-year-olds, the platform functions as a browser extension that lets young shoppers shop together from ecommerce sites like ASOS, Boohoo, Missguided, Na-kd, and Pretty Little Thing as well as interact with the brand’s community, explore new fashion trends, and ask for styling tips. In China, group shopping has seen a boost since the start of the COVID crisis, and with co-viewing apps like Netflix Party and Instagram’s Co-Watching becoming popular amid the pandemic, co-shopping apps could be a success in Western countries as well. (Vogue Business)
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