As TikTok continues its massive growth, it’s preparing for an ad war. We’re in the middle of the TikTok boom as the app and its stars are embraced by Hollywood (with many signing with major talent agencies) and, of course, brands. Currently, those brands can make their own profiles, buy display ads, or sponsor challenges—many of which have gone viral. But TikTok is ramping things up: The platform just introduced an AR brand effect ad format to directly compete with Snapchat’s lenses, allowing users to create videos with sponsored visual effects. They’ve also been testing an ad format that links marketers to specific influencers’ content with a “shop now” button. (Forbes, Mobile Marketer, THR)
