Celebrities continue to thrive on Instagram Live. From Diddy and Drake’s Dance-a-Thon benefit to DJ D-Nice’s increasingly popular live sets and celebrities like Jon Hamm reading bedtime stories for charity, Instagram continues to be the platform that quarantined celebrities are continuing to get on to stay connected with fans, with the Live feature being utilized more than usual. YPulse’s COVID-19 special report on social media use found that Instagram is one of the most used platforms during lockdown, with 56% of 13-18-year-olds using it during COVID. The same report found that 32% of 13-39-year-olds are watching live streams more often. (NYTimes, CNN, WSJ)
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