ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
COVID-19 Special Report: How COVID-19 Has Changed Social Media Use

COVID-19 Special Report: How COVID-19 Has Changed Social Media Use

With the majority of young consumers in quarantine, staying connected and entertained has quickly shifted from leisure to an essential. And social platforms are getting more of their attention, with Gen Z and Millennials spending more time on social media more than ever, and the majority saying their behaviors on the platforms have changed since the Coronavirus crisis. Many of these quarantine trends will have a permanent impact on social media, and social marketing. From what social media platforms they are using most, what they are using the platforms for, and what type of content they want to see from brands, this COVID-19 special report explores how social media usage has been impacted by the crisis.

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