Influencer marketing has been seriously shaken up by COVID. Instagram’s paid influencer posts have seen a recent decline as the ad market continues to sputter. In the months since the pandemic started, the influencer marketing industry has gone through a whirlwind: partnerships severed due to budget cuts, some influencers have received backlash for fleeing their cities, and others have shifted their social content to focus on Coronavirus. However, breakout app TikTok is testing a different advertising format with a call-to-action (CTA) button that links marketers to influencers who post on the platform. The app will split the ad revenue with influencers, helping to support their creative efforts. (Mobile Marketer, Business Insider)
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