Meanwhile, DIY fashion is taking off with quarantined Gen Z. Young consumers have been restructuring, upcycling, customizing, and reselling used clothes during the pandemic. Since March, shopping app Depop has seen a 74% surge in traffic, a 40% increase in listings, and a 65% uptick in sales with a large proportion of the items listed being customized or upcycled. Brands have taken notice and are using this opportunity to forge a new relationship with customers. At the beginning of April, workwear brand Dickies sent its Dickies Girl collection to Depop sellers Zig Zag Goods to rework pieces on Instagram Live. Their live session generated positive feedback with many followers reaching out about techniques, giving the brand and the designers access to a new audience. (Vogue Business)
