Speaking of TikTok, Chipotle is one of the highest performing brands on the platform. 

Speaking of TikTok, Chipotle is one of the highest performing brands on the platform. From the Flip Lid challenge to #GuacDance and #Boorito, and partnering with influencers like David Dobrik, Zach King, and Hype House member Avani Gregg, the fast food chain has emerged as one of the most successful brands on TikTok when it comes to using viral challenges to reach Gen Z. During this year’s Super Bowl, they partnered with the app again for #TikTokTimeout, and during COVID, their account is filled with dances to learn in quarantine and #howto hacks on what to do with their leftovers. (Business Insider, QSR Magazine)