Coronavirus hasn’t ended influencer marketing, but has put the industry “under a microscope.” 

Coronavirus hasn’t ended influencer marketing, but has put the industry “under a microscope.” Backlash against several well-known influencers who fled their cities due to COVID caused many to question their privilege and some to claim influencer marketing is coming to an end. But while some brands have cancelled partnerships for budget reasons, those cases only represent a small part of the industry. According to some marketing agencies, there are influencers who are thriving during the pandemic, while creating new content for their followers from home. “Purposeful messaging” has become the norm for creators during this time, and influencer content could be in for a more permanent reinvention. (Adweek, WIRED)