Universal says their Trolls World Tour premiere “shattered” on-demand records. After releasing Trolls World Tour in a handful of drive-in theaters and on-demand over Easter weekend, the entertainment giant is claiming that the animated musical sequel had the “biggest digital debut ever,” taking the top spot across digital platforms Amazon, Comcast, and Apple and generating “10 times more than the next-largest traditional premium home video release.” FandangoNow reported that the film generated the “best weekend sales in the history of the VOD streaming service.” Universal released other theatrical films online at the start of the pandemic, a trend triggered by quarantines that could potentially change the way movies are released in the future. (Variety, THR)
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