ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Houseparty is the app keeping young people entertained in a lockdown. 

Houseparty is the app keeping young people entertained in a lockdown. With evening drinks, birthday parties, and casual dinners going virtual, young adults are finding ways to make their video chats more fun. With Houseparty, groups of up to eight people can video chat together while playing games. According to App Annie, 2 million people have downloaded it. We wrote about how the app was one to keep on your radar in 2016, and while it’s been popular with teens, its popularity is surging with adults who now “have the time and need for new connections.” (Financial Times)