Young consumers want brands to help communities and laid off employees during the pandemic.

Young consumers want brands to help communities and laid off employees during the pandemic. Yesterday, we told you how brands are showing young consumers they care during COVID-19, and according to a 4A’s survey, 56% of consumers like hearing about how brands are taking actions to help their communities combat the virus. The same report showed that 62% of 18-24-year-olds and 60% of 25-34-year-olds think brands should provide paid time off for employees due to business closures—showing that Gen Z and Millennials see this as the most important action brands can take when it comes to helping. (Deadline)