Even before bars were forced to close down, young consumers were doing a lot of their drinking from home. 

Even before bars were forced to close down, young consumers were doing a lot of their drinking from home. People across the country are “stocking up on alcoholic beverages” due to the Coronavirus—and according to a Nielson report, beer sales rose by 2.3%, spirits by 4.9%, and wine by 1.7% at liquor, grocery stores, and convenience stores during the first week of March compared to last year. Alcohol delivery service Drizly has seen a 500% increase in their product sales. However, for Millennial homebodies, staying in to drink was something many were already doing, with YPulse’s nightlife and drinking research finding that 73% of 21-to-36-year-olds preferred to drink at home over a bar or club. (Adweek)