Brands are “trying to fight Coronavirus” by donating and giving away products. Many fashion and beauty retailers are reallocating profit and repurposing its production to help stop the spread of the virus, from Nike donating more than $15 million to their employees’ communities to L’Oreal using facilities to produce hand sanitizers. Meanwhile, tech companies like Google are offering up their services for free to employees and students working from home, and others are dedicating new campaigns to helping young consumers cope during the Coronavirus. (Teen Vogue, Adweek)
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