Could esports fill the void left by sports cancellations? With sports organizations like the NBA, MLB, NCAA, and many more cancelling or postponing their games due to Coronavirus, leagues and networks are scrambling to move forward and find alternative ways to reach sports fans. But these cancellations coupled with people staying home and looking for entertainment could add up to big viewership spikes for esports. During the outbreak in China, the video game industry skyrocketed, with games like League of Legends and PlayerUnknown’s Battlegrounds twice as popular during the last few months compared to 2019. For networks with 24-hour sports broadcasts to fill and no traditional sports to air, as one former ESPN employee said, “it makes sense for gaming and esports content to be picked up instead.” (Adweek)
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