Dove’s new mobile video series will address teen girls’ body issues. The Unilever-owned brand is teaming up with ATTN to release Girls Room—a series targeting teens as they navigate adolescence and confronting body image. The episodes show a group of friends “dealing with bullies, social media, body insecurities, and so much more,” and take place in bathrooms at home and school, “to represent a common space where people experiment with their appearance and shape their sense of self.” The show marks Dove’s continued effort to bring their message of inclusivity and body positivity to a new generation—creating digital series is one way brands have been trying to reach young viewers who are increasingly turning to ad-free streaming services. (Marketing Dive)
