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Could vintage tech merch be the next big trend?

Feb 25 2020

Could vintage tech merch be the next big trend? Young consumers are already into apps that turn their phones into retro cameras and old-fashioned analog products like vinyl records and board games—and vintage tech merch could be next. Brands like Us Vintage Collective and Unified Goods are reselling Apple and Microsoft clothes from the ‘80s by sourcing them from the internet or even collecting items from former employees. Last year, when Unified Goods partnered with Goodhood on a capsule collection of vintage tech clothes, 90% of its items sold out within 24 hours. It’s no surprise that the trend is on the rise with young consumers—34% of 13-to-35-year-olds tell YPulse they feel comfortable wearing clothes featuring tech brands. (Nylon)