Millennials are “obsessed” with looking at houses they can’t buy on online real estate platforms. While home buying is “just beginning” for Millennials, and is still a top financial worry for young consumers, that hasn’t stopped them from spending time on websites like Zillow to Realtor.com, browsing listings they can’t afford today. Though they can’t buy these homes now, being able to fantasize and “imagine themselves in a new reality” has major appeal—and they have the online tools to get a fix of home hunting, without the risk. (Marketplace)
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