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It might be one of the most popular ways to reach young consumers, but the FTC is cracking down on influencer marketing. 

It might be one of the most popular ways to reach young consumers, but the FTC is cracking down on influencer marketing. From YouTube to Instagram to TikTok, the government agency is calling for “tougher penalties” on undisclosed advertising on those platforms—a.k.a. “[w]hen companies launder advertising by paying an influencer to pretend that their endorsement or review is untainted by a financial relationship.” While the FTC has always required influencers to disclose sponsored posts, some brands have still tried to break the rules on the sly, and companies that purposely deceit the public for financial gain will face serious consequences. (TechCrunch, The Verge)