Sprite dropped a streetwear line designed by young creators to promote its new “Sprite Ginger” flavors.

Sprite dropped a streetwear line designed by young creators to promote its new “Sprite Ginger” flavors. Rather than getting a big name star, the soft drink brand partnered with streetwear designer Jeff Staple and young, up-and-coming artists to design their Ginger Collection, which includes t-shirts, hoodies, skateboard decks, and other accessories. The campaign, a part of their “Thirst For Yours” brand platform highlighting those shaping the future of hip-hop, will share stories about the emerging creators who helped to develop the line on its social channels with giveaway offers. (The Drum, Marketing Dive)