Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Brands need to understand more about young mobile gamers.

Feb 13 2020

Brands need to understand more about young mobile gamers. YPulse’s gaming research shows that 63% of 13-36-year-olds play mobile games weekly, and they react to marketing differently. According to a Tapjoy survey, 64% of mobile gamers prefer to shop directly from brands than third-party retailers, and over 80% subscribe to at least one clothing or lifestyle service. The majority of young mobile gamers are shopping for clothing or lifestyle products on their phones, and they’re more likely to engage with in-app rewarded ads than social media sponsored posts. (Mobile Marketer)