ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Brands need to understand more about young mobile gamers.

Brands need to understand more about young mobile gamers. YPulse’s gaming research shows that 63% of 13-36-year-olds play mobile games weekly, and they react to marketing differently. According to a Tapjoy survey, 64% of mobile gamers prefer to shop directly from brands than third-party retailers, and over 80% subscribe to at least one clothing or lifestyle service. The majority of young mobile gamers are shopping for clothing or lifestyle products on their phones, and they’re more likely to engage with in-app rewarded ads than social media sponsored posts. (Mobile Marketer)