Trend Report: The State of Gaming

Gen Z and Millennial research, trends, and insights

What do you picture when you hear the word “gamer”? If a single type of person playing on their console is what springs to mind, you might need to rethink your definition—and the way games are impacting Gen Z & Millennials’ lives. The majority of young consumers are gaming in some capacity, with mobile gaming democratizing play and shifting the industry. Gamers are an increasingly diverse, and large, group—and games are impacting their lives in a variety of ways. With the influence and role of games increasingly changing, we decided it was time to take a new look gaming to show how young people are really engaging with video games today—and where brands can step in.

You might also like...

Gaming Report
Young consumers in quarantines have fueled a boom for video game brands, and our most r...
The Top 20 Things Gen Z & Millennials Say They’re Doing for Fun in An Average Night Now
We asked Gen Z and Millennials what an average night of fun looks like for them post-CO...
How 4 Brands Are Tapping Snapchat During Their Year of Massive Growth
Brands shouldn’t be sleeping on Snapchat marketing, and these four campaigns show how s...
Scroll to the top of the page