Are influencer gossip sites the future of media?

Are influencer gossip sites the future of media?

Are influencer gossip sites the future of media? YPulse research shows that 51% of 13-to-37-year-olds go to social media to get entertainment and celebrity news—and young consumers have been turning to “tea accounts” platforms like Instagram, YouTube, Snapchat, and TikTok to get their scoop on their favorite online celebs. Websites and social accounts like Famous Birthdays, Here For The Tea, TikTok Room, DramaAlert, and Comments By Celebs are run by “gossip influencers” who keep tabs on which TikTok star is dating which YouTuber. But they have big aspirations: Comments by Celebs wants to be seen “as a media company.” (Vox)