Axe is teaming up with Netflix’s Sex Education to offer sex and dating tips. According to the brand’s study, 47% of 14-to-24-year-old males have refrained from asking someone out because of their lack of confidence, while 42% are more comfortable talking to potential dates on social media than in real life. The company is partnering with the streaming service by enlisting characters from the show to address how teens can overcome dating issues, using the book Bringing Up Men, which was written by a character from the series. While brands can’t run ads on Netflix, we’re continuing to see them creatively leverage shows on the platform to reach young consumers. (Marketing Dive)
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