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Booking.com is opening a New Year’s resolutions-themed pop-up resort.

Jan 13 2020

Booking.com is opening a new year’s resolutions-themed pop-up resort. The travel company is opening the Resolution Resort in New York featuring 20 suites that align with popular New Year’s resolutions like being active, reading more, practicing self-care, or spending more quality time with your pet. Visitors can reserve two-night stays for their suite of choice—for only $20.20! The resort was inspired by findings from a survey that Americans want to travel more to achieve New Year’s resolutions, and plays into both experiencification and the pop-up marketing trend. YPulse found that 59% of 13-to-39-year-olds planned to have a resolution for 2020. (Adweek)