Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Avon ladies need to become influencers to save the brand.

Jan 13 2020

Avon ladies need to become influencers to save the brand. The 134-year-old beauty company has been struggling for some time, and has been “late to embrace” e-retail, with representatives still relying on door-to-door visits and brochures. Now new owner Natura has a plan to save the company: Turning their five million “Avon ladies” into influencers who will promote products on social media, mobile apps, and retail locations in hopes of modernizing the brand and reaching younger consumers. YPulse has found that 46% of young females have tried a new beauty or personal care item after learning about it from an online celebrity. (WSJ)