ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

PlayStation is more than just a gaming console—it’s now a streetwear icon.

PlayStation is more than just a gaming console—it’s now a streetwear icon. While it revolutionized gaming in the ‘90s, Sony’s PlayStation “is now firmly a part of hypebeast culture.” Nostalgia and its standout “P and S” logo have helped to put it on clothing from major retailers and streetwear designers. YPulse’s Brandoms research shows that logomania has been on the rise, and that 42% of young consumers have purchased something that prominently displayed their favorite brand’s logo. (The Verge)