ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

2020 may very well be the year influencers get more into politics.

2020 may very well be the year influencers get more into politics. Our special report on the 2020 election shows that social media is a top source for political news, and influencers are starting to weigh in on the issues and candidates. Of course, they have a wide audience of young consumers who trust their opinions—giving them a direct channel to influence their votes. While many politicians may not know how to speak to young consumers, many are attempting to reach them on social platforms—including previously overlooked ones like Reddit and Twitch. (Cheddar)