ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Millennials are being blamed for driving up Christmas tree prices—but there’s more to the story.

Millennials are being blamed for driving up Christmas tree prices—but there’s more to the story. There’s been a 10% increase in Christmas tree sales in the last five years, and prices are going up—with many saying that the demand from Millennials is creating a shortage. YPulse did find that over a quarter of 19-37-year-olds plan to buy a real tree this year, but fewer farmers, droughts, wildfires, and other weather disasters are the real culprits behind the high prices. (USA Today, CNBC)