ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

The “Airbnb of yachts” is attracting Millennial women.

The “Airbnb of yachts” is attracting Millennial women. Boatsetter is a peer-to-peer boat-sharing platform that lets interested boaters rent anything from small power boats to yachts—captain included. Over half of the startup’s users are Millennials, and young clients skew female thanks to increased accessibility, and safety measures—as well as a desire for shared experiences for events like bachelorette parties. (Business Insider)