Wave wants to be Gen Z’s SportsCenter. In less than two years, the startup has garnered 38 million followers across about 130 different channels across TikTok, Snapchat, Instagram, and Facebook. Their content racks up over two billion views per month, featuring everything from highlight reels to sports-related stunt videos, much created by young creators and athletes. Sports viewing continues to shift into streaming, and new media brands like Wave are reaching a younger audience by packaging sports content in a social-media friendly way. (Fast Company)
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