Shopping may be coming to TikTok. This week, the app began testing social commerce, with some users able to add links to e-commerce sites on their profile bios and videos. While Instagram already has a similar function, some have criticized its limitations. With TikTok sneaking into the territory, social media is going to get even more shoppable for young influencers and shoppers, and YPulse has found that 53% of young consumers already browse through social media for products they want to buy. (TechCrunch, Mobile Marketer)
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