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Carl’s Jr. is pivoting away from sexy ads and focusing on food.

Nov 18 2019

Carl’s Jr. is pivoting away from sexy ads and focusing on food. Because of low sales, changing leadership, and the #MeToo movement, the restaurant’s parent company has been working to revamp their image. For many young consumers, sex doesn’t sell—with only 6% of 13-36-year-olds saying that using sex appeal gives them a more positive view of a brand. To appeal to this next generation, Carl’s Jr. (along with Hardee’s) will be keeping “food at the center of what [they’re] doing.” (NYT)