Topline: Ad/Marketing Effectiveness

Young consumers today are known as the ad-skipping generations, having more control than ever over the types of marketing they see or don’t see. Articles that sell the products mentioned in them rank highly in types of marketing they love/like, and the majority say as long as the story is marked as sponsored and interesting, they don’t mind it. Although social media ads rank low on the list of marketing they love/like, social media is the top place where 13-36-year-olds say they last saw an ad that motivated them to purchase – so whether young consumers like having ads there...