Topline: Ad/Marketing Effectiveness

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

Young consumers today are known as the ad-skipping generations, having more control than ever over the types of marketing they see or don’t see. Articles that sell the products mentioned in them rank highly in types of marketing they love/like, and the majority say as long as the story is marked as sponsored and interesting, they don’t mind it. Although social media ads rank low on the list of marketing they love/like, social media is the top place where 13-36-year-olds say they last saw an ad that motivated them to purchase – so whether young consumers like having ads there or not, they are making an impact.

Download the full report for insights on:

How they feel about various types of marketing
The ads that give them a more positive view of a brand
The ad attributes that young consumers see as positive
What makes them feel they can trust a brand more
What’s most valuable to young consumers when making purchase decisions

Report length: 5 pages

Based on a survey of 1000 13-36-year-olds in the U.S. fielded January 2019

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