Register for our free webinar on 5/24: “Gen Z 101: What Motivates Gen Z?”

Topline: Social Media Behavior

Feb 20 2019

The vast majority of Gen Z and Millennials are using social media, spending on average almost three hours every day on platforms. The majority of Gen Z and Millennials say when they do something really cool, they post about it to social media and almost half have gone as far as doing something just to get a social media post out of it. Teens and Millennials are already sharing their brand experiences, recommendations, and purchases on their feeds—it’s up to brands to find ways to be part of their story.

Download the full report for insights on: 

  • Who Gen Z and Millennials following
  • Reasons for sharing on social media
  • What they’re sharing
  • What makes them feel they can trust a brand on social media more
  • How they believe social media is affecting them

 

Report length: 5 pages

Based on YPulse brand tracker data among 1000 13-36-year-olds in the U.S., fielded January 2019.

You might also like...

North America
Young People Are Saying Goodbye to the iPod on The Viral List
TL;DR: RIP, iPod—Apple is going to discontinue making the devices after ne...
North America
7 Ways Brands Are Authentically Supporting LGBTQ+ Youth—Beyond Advertising
From podcasts to inclusive social media campaigns, here’s seven brands supporting L...
Western Europe
Are Young Europeans Into the Mystical and Magical?
From tarot to crystals to astrology, young Europeans are turning to the supernatura...