ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Apparel brands are turning to children’s wear to save their business—but it’s not a sure bet.

Apparel brands are turning to children’s wear to save their business—but it’s not a sure bet. Rent the Runway, Brooks Brothers, and Stitch Fix are just some of the brands entering the kidswear market as “mini me” versions of adult brands are created to appeal to Millennial parents. But bankruptcies in the industry, high competition, and parents who prioritize discounts and convenience are major challenges. And while Mommy & Me, and Daddy & Me, looks are currently trending, it could be a temporary fad. (Sourcing Journal)