Sports streaming service DAZN plans on teaming up with Snapchat to gain younger subscribers. To bring “boxing to the mainstream,” the platform will be producing two shows focused on the sport for Snapchat Discover. Both shows will be promoting upcoming fights, one between YouTube stars Logan Paul and KSI—a clear attempt to reach new fans. Sports media continues to shift to follow young consumers viewing preferences, and pushing content to social media is a major trend for the industry. (Forbes)
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