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Unilever is cutting plastic use to appeal to Gen Z and Millennials.

Oct 08 2019

Unilever is cutting plastic use to appeal to Gen Z and Millennials. Young consumers have been pushing brands to ditch plastic, and Unilever is the latest company to get on board with a plan for a more eco-friendly future. They’re pledging to cut the amount of plastic they use—over 700,000 tons a year—in half, by using alternative materials and more recycled plastic. The decision is a direct attempt to “stay relevant” with the next generation of shoppers, who care about sustainability and the social good efforts of the brands they buy. (BBC)