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Gen Z has a nihilist bent and is drawn to dark content, earning them the nickname “Generation Doom.”

Sep 20 2019

Gen Z has a nihilist bent and is drawn to dark content, earning them the nickname “Generation Doom.” In our Escape to the Dark Side trend, 76% of teens told us that they feel anxious about the future and 65% say their generation is more optimistic than pessimistic. To cope, the post-9/11 generation is creating dark memes about dying (remember Tide Pods?), tuning in to sardonic shows like Rick & Morty, and turning up emo rap and down-tempo artists like Billie Eilish. (Digiday)