“Finfluencers” use memes to teach Gen Z & Millennials about business and finance. To keep up with Wall Street, Instagrammers are following meme accounts like @litquidity, which has over 179,000 followers and @hoeingfortheyield, which has over 76,000 followers. According to the creator of @otherbondgirl, the appeal of the accounts is that young people can get a quick glimpse into the inner-workings of the business world; instead of watching one movie to get one person’s point of view, Instagram lets users, “learn in, you know, 30 minutes, what like 30 different people’s view of Wall Street is like.” (Business Insider)
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