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Millennial nostalgia and VSCO girls have made puka shells popular again.

Sep 20 2019

Millennial nostalgia and VSCO girls have made puka shells popular again.Retailers like Free People, Urban Outfitters, and Madewell all stock them, and now that young shoppers don’t have to take a trip to Hawaii, more are saying “Aloha” to them. Of course, the accessory has had its ups and downs. Puka peaked in the ‘70s and ‘90s but became “tragically uncool” not too long ago. Then, so-called VSCO girls made them a key part of their social media style, alongside Hydroflasks and scrunchies. (Vox)