ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
YPulse Trend Report: Escape to the Dark Side

YPulse Trend Report: Escape to the Dark Side

Young viewers are turning to dark content to escape their everyday. From murder mysteries to stories covering suicide and the supernatural, TV shows and movies with less-than-happy endings are having their heyday—both on the big and small screen. Seventy-seven percent of 13-34-year-olds told us they think their generation is looking for escapes from reality right now, so we looked into why exactly they’re finding refuge in dark content, and the effect their interest is having on media and advertising.

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