VSCO Girls have taken over the internet. They wear Brandy Melville and Birkenstocks, spritz Mario Bedescu spray, say “And I oop!” and “sksksksk,” and use sun-drenched filters via the VSCO app. The VSCO girl may have started out as a brand-driven aesthetic similar to 2014’s Starbucks-wielding “basic b*tch,” but it’s since evolved into a viral meme. The #vscogirl hashtag has over 785 million views on TikTok and millions more on YouTube, where users transform themselves into the social media style, mock and parody them, and more. (Rolling Stone, The Cut)
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