ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Syte is reimagining how young users visually search and shop for products.

Syte is reimagining how young users visually search and shop for products. Their snap-to-shop technology uses AI to analyze user-inputted pictures and find similar products on retailers’ sites, including River Island, Farfetch, Kohl’s, and more. According to a partner of a venture capital fund that invested invested in Syte, it “solve[s] a technological problem that tech giants have been working for years to solve without success.” Our own Shoppability report shows that 65% of Millennials are interested in snap-to-shop apps but only 10% have ever actually made a purchase with one. (TechCrunch)